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Showing posts from December, 2016

An Ear to the Ground

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The Media and Communication sector, essentially has only one product - content. Content that touches the lives of people, affects the senses, invades privacy, content that becomes a part of our daily lives. Media products do not distinguish between, religion, caste, creed, status, or your geography or region. What we see on television is what the world sees. What we aspire for is what the world aspires for. And the products that we produce are for everyone's consumption. There are no geographical boundaries anymore. I visited some remote villages in Maharashtra with my students for their Rural Immersion Program. The villages of Waghawale, Morni, Arav, Valvan and Chakdev are largely cut off from the rest of the world, especially in terms of transportation and mobile connectivity. There is just one bus that arrives in the evening and leaves in the morning. We found mobile connectivity in just 2 places, and that too with a poor signal. No newspapers are delivered to this entire a