All visuals have a message. Some are created by us, some, by nature. The beholder/receiver of the message analyses the message, makes meaning out of it; the visual generates responses at several levels. There are several factors that have an effect on our perception of a visual. According to Norman, there are three levels of design: visceral, behavior, and reflective. At the visceral level, which is based on instinct, physical features like look, feel, and sound dominate. When we perceive something as “pretty”, that judgment comes directly from the visceral level. Behavior design concerns the use, or ease of use where appearance may not be significant. In most behavior design functionality gets the top priority. In a reflective design message, culture and the meaning of a product gets priority. However, today, consumers are more critical, prone to analyse a visual at the visceral and behavior level, so the designing is done to evoke emotion, arouse past experiences, create