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Google Baba Ki Jay - Part 2

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Big Brother Google is Watching You! All the time. How do you think Google gives you fairly accurate traffic information on Google Maps? Initially, Google Maps was used as just that - like a map. To find your way in an unknown place, or to know the distance between two places. But some time in March 2012, Google developed an algorithm that measured the density of devices logged in to Google along with tracking the location based on GPS. So if you are logged in to Google on your mobile phone, tablet, or your computer or laptop, Google knows exactly where you are located. This does raises privacy issues. What if you do not want to be tracked by Google? What if you don't want Google to know your location? Well, Google lets you opt out. Here's a link to know how to do just that: http://bgr.com/2014/08/28/google-maps-location-tracking-opt-out/ Very recently, Google Maps has introduced a feature to actually let your contacts track your location. You can share your locati

Google Baba Ki Jay - Part 1

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Let me tell you a story I read when I was in the 3rd or 4th standard, probably in Chandamama the children's monthly. A greedy man prays, does tapascharya , and pleases God. God appears before the man and asks him his wish. " Var maango, vatsa ", God says. The man says, "I want to ask you a few questions before I wish for anything". "Go ahead", God says. "We are so small, so all that is in heaven must be bigger than here on earth?" God replies in affirmative. So the man asks, "How much is your 1 kilo?" "It is like million tons." "And one acre?" "Like a continent" "And 1 litre"? "Like one of your oceans." Pleased, the man thinks for a while and says, "God, I am not greedy. I wish for just one acre of land, and only 100 rupees. Please grant me my wish." God says, "Sure Vatsa , I will certainly grant you your wish. I will make the arrangements, and wi

I give you what you want!

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I give you what you want, and I don't have the time, nor the inclination (pun intended) to think about what you, the society needs. Like, I think you should also start thinking, instead of blaming me, the media, for all the unhappy, sad, evil, and all the wrongdoings in the society. Instead of brainlessly switching on channels and watching programs which insult, degrade, make fun of other people, and supposedly encourage superstition, maybe you should just go out, take a walk (pun intended again). You think I should have some social responsibility, which I do agree. And I do give you programs that are beneficial to the society. But I have so many people working with me. You think all people who work for me should go hungry to bed? They don't deserve increments? They don't have family responsibilities and ambitions? Well, you are wrong. Being socially responsible cannot come at a cost of my family and my ambitions. Like, I am the media. I am a business. I am here to

An Ear to the Ground

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The Media and Communication sector, essentially has only one product - content. Content that touches the lives of people, affects the senses, invades privacy, content that becomes a part of our daily lives. Media products do not distinguish between, religion, caste, creed, status, or your geography or region. What we see on television is what the world sees. What we aspire for is what the world aspires for. And the products that we produce are for everyone's consumption. There are no geographical boundaries anymore. I visited some remote villages in Maharashtra with my students for their Rural Immersion Program. The villages of Waghawale, Morni, Arav, Valvan and Chakdev are largely cut off from the rest of the world, especially in terms of transportation and mobile connectivity. There is just one bus that arrives in the evening and leaves in the morning. We found mobile connectivity in just 2 places, and that too with a poor signal. No newspapers are delivered to this entire a

Do Read: A Pilot Study on Digital Transition in Newspapers in India

The profound changes that the media and communication sector has experienced are because of 2 factors: Digitization and Convergence. The newspaper industry has experienced major upheavals by the disruptive digital technologies. Here is an interesting study being conducted: http://cis-india.org/raw/digital-transition-in-newspapers-in-india-pilot-study

Just an MBA does not make a manager in Media and Communication sector

We say this again. To be successful in manager in the media and communication sector, a management training program should also have creative courses in the curriculum. Citing from the article below, Excel Sheets don't make successful media products, at the same time, artistic brooding also doesn't. There has to be a balance of both to make a successful film. "Industry insiders, admittedly those on the creative side, say the MBAs running studios do not understand story, script, or screenplay. So they play safe by signing on the biggest star they can. That done, they get the director the star wants. And then they look around for a script. If the movie fails, they can always say it is not their fault, after all, they did get the most saleable star." Do read up folks, you will understand why the Advanced Diplomas in Management in Advertising, Entertainment, Digital Marketing, and Diplomas in Journalism and PR at MET Institute of Mass Media will help you for getting

The jio Bomb

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The Reliance's jio Bomb has burst. In the aftermath, it will be interesting the watch the game being played out by the mobile companies in the market, and in the quality of their services. Reliance's disruptive strategies are certainly not new. It has been a game changer in the past too. My earlier post Karlo Duniya Mitthi Mein -Part 3 gives the basics of Reliance's predatory pricing method to cause disruption. There will no doubt, be an initial orgy of downloads using the free 4G services. But when the dust settles down after the free internet offer, the realities will take over. This launch could erupt into a price war, but what will be really interesting to watch is the effect it will have on the delivery and consumption of media content. The communication culture in India has been in a constant mode of adapting to newer technologies, with the cell phone winning hands down across the country. Today, the maximum growth in the media sector is in the mobile content seg

Communication Design - 1

Why is designing our communication so important? Let me give you some examples... Last week, I got an SMS saying that some money had been credited to my account. Well, if someone is kind enough to give me money without asking me, they are welcome. But I was curious to know who this kind soul was. So I called up customer care, input the data for the IVR menu and ultimately reached an executive. In a rasping voice he asked in Hindi, "Namaskar, mai xxx, aapki kya sahayata kar sakta hoon"? This, despite having requested for English as the language of choice. When I decided to speak in English, I was replied again in Hindi. When I persisted by asking my next  question in English, I got replies in broken not so fluent English.  I then started speaking in Hindi and my queries got solved within no time. The point is, I had to design my communication to suit the situation. Had I persisted to speak in English, it would have taken probably twice the time I had to spend. I h

Management Careers in Media - Caught in Transmedial Crossfire

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While discussing possible collaboration and association with representatives from a University from UK today, I was speaking on the peculiarity of the media universe in India. This was also a subject for which I was invited to speak on in a conference in Sweden. A majority of the Indian population has very quickly adopted the transmedial nature of content creation and distribution. We are reorienting ourselves to an environment of transmedial communication, which is redefining our cultural contexts to an extent that we are reinventing the way we communicate with each other.  I can cite a latest example - my driver.  To avoid reaching a meeting or a conference stressed out by driving in heavy Mumbai traffic, I decided to employ a driver. At 30 years of age, he is a representative of India's majority population. This month he purchased a 7 inch mobile phone and showing it off to me, he remarked, "Now I too can make and send video messages." Within days, he has mastere

Management Careers in Media - Content Syndication

The Media and Communication industry has so many facets that it becomes difficult to keep a track of how many careers are available. The media has become all-pervasive especially after the the Internet got hitched up with mobile phones. The disruption these two technologies have caused is phenomenal, but they have also created several opportunities for those who wish to make a career in management in media, entertainment, and communication industry. I wrote about Media Planning and Buying as a management career. You need to understand media thoroughly to be a media planner. A regular MBA in Marketing or Finance will probably not be able to teach you this. But a media-specific curriculum will. Let's look at another interesting career path. Very interesting because it is something that business schools do not usually teach as part of their curriculum, but has become an important managerial function nonetheless. When your client creates content, be it a blog, a write-up, a f

Management Careers in Media - Media Planning and Buying

Media planning and buying is the function of procurement of media real estate at an optimal placement and price. Media buyers have to conduct market research to find the likely places where their client's customers and consumers tend to use media. Based on this research, they find the best advertising rates, and the best media to place the advertisements of their clients. In short, they 'buy' the media, or the advertising space/time for their clients. Media planners have to be in touch with the media houses, their marketing executives and should be able to negotiate better rates for their clients. A good media buyer takes decisions on which media to buy and it requires both creative and business-driven decisions. Media Planners should be able to pick and choose an appropriate combination of media to help their clients reach their target audiences. The job can be pretty high profile as they with high level clients and top executives of organisations. The job is result ori

Rickshaws and Management

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Last week, I was returning from Vile Parle from a meeting by a rickshaw. To avoid driving in the office rush, I kept my car parked near the office in Malad. Somewhere between Jogeshwari and Goregaon, the driver swerved to overtake a tempo, and the rear wheel went over an elevated drainage cover.  I could feel the rickshaw tilting to the left. I threw my weight on the right and luckily, we stayed upright. It all happened very fast, and if I had not been alert, the rickshaw would have overturned. Needless to say, that got me thinking…. After 6 months at the helm of affairs as Director @Deviprasad Goenka Management College of Media Studies, I think it is like driving a rickshaw. Just listing a few management lessons I have learnt … The wheels are my team mates, my colleagues with authority (learnt that today!) with whom I navigate the academic path. When they know the road better than me, I listen to them. I need to see that they have enough air, and deflate ones with too much o

The high's and low's of videos

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Everyone knows that a compressed image pixellates when enlarged, and that a compressed video doesn't look that good when seen on a larger screen. There is actually a very simple logic at play here. The reason is actually very simple... (Image source: http://www.generalforum.com/images/hosted/bluray_vs_dvd_vs_vhs_01.jpg) When we shoot one hour of full HD video, the frame size is 1920 X 1080 pixels, and the space occupied on the hard disk after it is transferred is about 50 GB. With SD footage the frame size is 720 X 576 pixels for PAl video (Standard Definition - fast becoming outdated) the captured video on the hard disk is about 12 GB. Of course it all depends on the codec you use for capturing the video. The HD video is vibrant, crisp, and beautiful looking on your editing screen. If we make a blu-ray disk after the edit, it is almost as good as the original raw format because you can tranfer the edited video almost in its original format. The capacity of the double lay

Sherlock Holmes - The Master

We see things, but can we listen to what they say? Can we read what they 'write'? I have copied a rather large text from a Sherlock Holmes' Story - The Adventure of the Blue Carbuncle. If you are a Sherlock Holmes fan (I mean the books by Arthur Conan Doyle), you have possibly read this before... As always, I am amazed by his powers of deduction and visual analysis.....  I took the tattered object in my hands and turned it over rather ruefully. It was a very ordinary black hat of the usual round shape, hard and much the worse for wear. The lining had been of red silk, but was a good deal discoloured. There was no maker’s name; but, as Holmes had remarked, the initials “H. B.” were scrawled upon one side. It was pierced in the brim for a hat-securer, but the elastic was missing. For the rest, it was cracked, exceedingly dusty, and spotted in several places, although there seemed to have been some attempt to hide the discoloured patches by smearing them with ink. “I c

Speaking Visuals

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All visuals have a message. Some are created by us, some, by nature. The beholder/receiver of the message analyses the message, makes meaning out of it; the visual generates responses at several levels. There are several factors that have an effect on our perception of a visual. According to Norman, there are three levels of design: visceral, behavior, and reflective. At the visceral level, which is based on instinct, physical features like look, feel, and sound dominate. When we perceive something as “pretty”, that judgment comes directly from the visceral level.  Behavior design concerns the use, or ease of use where appearance may not be significant. In most behavior design functionality gets the top priority.  In a reflective design message, culture and the meaning of a product gets priority.  However, today, consumers are more critical, prone to analyse a visual at the visceral and behavior level, so the designing is done to evoke emotion, arouse past experiences, create

Visuals speak. A thousand words, or even more.

Visuals speak. A thousand words, or even more. But are we able to hear what they say? And do we really understand what they say? Rhetoric is the art of persuading the audience, with written or verbal arguments, or using any other means of communication. These other means of communication are non-verbal - using expressions, gestures, mannerisms, and images or visuals, and are sometimes more effective than verbal, textual, written communication. A gesture, a raised eyebrow, a wink, or a closed fist could be more effective than a lot of words. In a previous post  in this blog, I have written about how we form an opinion about an object or a person in a single glance. In that single glance, we perceive, recognize and also form an opinion. How fast is this process? Experiments have proven that it could be as fast as a fraction of a second. But otherwise, there is also a longer process, that of the cortical pathway in the brain, which recalls and matches images, and the meanings they c

Radio - The Coolest One!

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Radio - The Coolest One! I am one of those people, who have actually seen a television set coming into their homes for the first time, a digital immigrant. I remember how excited we were when it was delivered. A black-and-white television, which we immediately fell in love with. But we did not have programmes for 24 hours; instead, we just had a few hours of TV in the beginning. I remember, the time when we used to see a cricket match on TV. The cameramen were so untrained, that if a batsman hit a sixer, by the time the camera located the ball, it would be already in the crowd. We used to feel extremely bored by the commentary. We were used to a fast paced radio commentary, which gave continuous description of whatever went on on the field. It was full of so many words. On the other hand, on the TV, the commentator would just say, "Oh! What a shot!" and shut up, leaving the viewer to see the rest for themselves. We used to find that extremely boring! So we used to turn t

Beautiful and Ugly - A Matter of Perception?

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How does the mind receive and analyse information from a visual? It is a complex process involving the left and right hemispheres of the brain, together synchronising the logical and emotional intelligence, at the same time, involving learning through genetic evolution, and adding to it experiential learning. I came across a Facebook update which described how some primary school textbooks, the meaning of beautiful and ugly were represented. Check the picture.... (Source: Unknown) How many readers agree to this? No, don't give me an intelligent, sociologically relevant, politically correct answer. Truth is, we have all learnt the meaning of beautiful and ugly from this, or some other picture, or have been pointed out a beautiful woman and an ugly one during our childhood and in our college days. In the early stages of childhood, from birth to 3 years, the human brain is extremely vulnerable to external influences. A violent childhood, a traumatic experience, or visuals suc

An article by Sam Pitroda

I had written about Digital India and also about Sam Pitroda.  Here's an article from Sam Pitroda himself.  Four critical things that make a Digital India possible today and challenges ahead  By Sam Pitroda This government's Digital India campaign is a welcome step in creating an India of the 21st century powered by connectivity, technology and the opportunity that such connectivity offers in terms of access, services and platforms for unleashing India's creative talent.  However, it is imperative to understand what it means to create a 'Digital India'. Such an effort requires an entire ecosystem of support and an apparatus for implementation that has to be developed and matured over a period of time. While the face of Digital India may be a website providing e-governance or connectivity between the citizen and the government, the thinking, vision and systems that produce this end product are implemented over several years.  And

Deadlines are deadlines, even if you are Dead!

Working in the media is certainly not for the faint hearted. There are deadlines. If you are dying, your boss would probably tell you to file the report and then die! The deadline remains. I have been speaking about this in my class, and have been trying to live by it for so many years now. You cannot keep your client waiting, and neither your audiences. My students had painted this line on the door of the classroom, and some students still call it the 'Deadline Room'. The news starts exactly at the time it is supposed to, a TV serial also starts when it is supposed to. No TV channel can show a screen asking the viewers to wait while a reporter is busy filing a report. A TV serial cannot wait till an edit is done. Its all done in clockwork precision. If you miss a deadline, you can be sure that you have lost your job. There are several things tied to this. When there is news at nine, millions of viewers and listeners are glued to the television set, or their radio for th

Formula for a hit film?

It is naive to think that you can hit upon the perfect research topic at the first go. Research can be a piece of cake, and you can have it, but you may not really be able to eat it! That's exactly why, instead of starting to work on the concept of a formula for a hit film, I decided straightaway to search for research done on the subject. That's why we do literature review anyway. And look what I found.... Instead of paraphrasing any of the texts that I found, I am directly going to copy-paste the relevant sentences and give links at the end of this post - Wikipedia style... Psychologist Professor James Cutting and his team from Cornell University in Ithaca, New York, analyzed 150 high-grossing Hollywood  films  released from 1935 to 2005 and discovered the shot lengths in the more recent movies followed the same mathematical  pattern  that describes the human attention span. The pattern was derived by scientists at the University of Texas in Austin in the 1990s who stu

Radiance of flowers + liquor = Love?

शोखियों में घोला जाये फूलों का शबाब उस में फिर मिलाई जाये थोड़ीसी शराब होगा यूँ नशा जो तैय्यार वो प्यार है Mix the radiance of flowers. Then add a small measure of liquor. The state of giddy stupor That you get from all the above Is what we call love. For a full and a beautiful translation of the whole song, you must visit   http://songtranslationsbyme.blogspot.in/2011/08/shokhiyon-mein-ghola-jaye-translated.html  by Shivani Mohan. Amazing translations of all those beautiful songs we are fond of) These are the lyrics of a song from the Hindi film, Prem Pujari. But then we know that love is not so simple as that, isn't it? But why am I talking about love? Well, if love could have a formula, why not films? Just suppose there was a formula like H2 + O = H2O everyone would make a hit film. No one would be worried about giving a flop and losing a lot of money. This is exactly what a guest, a complete system's man, said the other day in my office. He was completely conv

From Consumers to Producers - The Indian Story - Part 7 - Blame it on Sam Pitroda

Blame it on Sam Pitroda We have all become isolated, independent units, hiding behind the cool, smooth glass surface of our monitors and mobile phones. We are connected to the society only when these devices are connected to a network. Otherwise, we are alone, lost in our own world, concerned with only the self, becoming narcissists. We are prone to exposing our thoughts, feelings, life events, loves, hates, and joys online, on social media sites. We measure our quality of living on how many 'likes' our Facebook status acquires, or how many 'hits' our websites get.We are exposing ourselves to the extreme, to the point of obscenity. We find ecstasy in communication. This is what Jean Baudrillard and other philosophers say. Neil Postman also says that we have become 'technophiles' and overdependent on technology to point of thinking that our day cannot start without reading whats on WhatsApp or other social media. Robin Jefferey call us the 'mobile nation

From Consumers to Producers - The Indian Story - Part 6 - Software

Software A Windows PC 386, with 120 MB Hard disk and 4 MB RAM. Even my mobile phone is at least 3 times faster than the first PC I owned. What software could possibly run on that ancient PC? Well, you will be surprised to know, a lot many. I bought my first PC to start my own business in graphic designing. If I remember right, I used CorelDraw 3 and Pagemaker 4 for my designs. And I did not have a colour monitor. It was all done in black and white and we used to use a colour chart to specify the colours that had to be printed. I used to mostly deal with a lot of screen printers, so the designs required mostly spot colours. There was, of course no Internet, and we used to refer to design books for ideas and Pantone Colour charts for colour combos. Surprisingly, CorelDraw and Pagemaker, both used to run very smoothly on that PC with 4 MB RAM. Then came something called AGP card - Accelerated Graphics Port, which changed everything. It was a card which had to be inserted into the P

From Consumers to Producers - The Indian Story - Part 5 - Social Media

Social Media When Facebook was launched in 2004, I had started teaching in the Department Communication and Journalism, at the University of Mumbai. I remember my first lecture. I was afraid that I would embarrass myself. I had never faced a bunch of 20 youngsters together in my life. But I suppose the lecture went off well, because the then Head of the Department, Dr. Sanjay Ranade, did ask me to continue! My students and I used to communicate with each other using Yahoo Groups, and Orkut. Remember Orkut? I am sure at least some of you do. It was fun, being on Orkut, creating groups, and interacting with so many friends. I know my students used to gossip a lot about the faculty. It was a lot of fun, and the first social media that we really used, apart from the Yahoo Groups, usually for exchange of notes and announcements. We were not used to blogging much. I did start a few blogs, but was never really consistent till I have started writing everyday on this blog for the last 2