Wednesday, March 29, 2017

Google Baba Ki Jay - Part 2

Big Brother Google is Watching You! All the time. How do you think Google gives you fairly accurate traffic information on Google Maps? Initially, Google Maps was used as just that - like a map. To find your way in an unknown place, or to know the distance between two places.

But some time in March 2012, Google developed an algorithm that measured the density of devices logged in to Google along with tracking the location based on GPS. So if you are logged in to Google on your mobile phone, tablet, or your computer or laptop, Google knows exactly where you are located.

This does raises privacy issues. What if you do not want to be tracked by Google? What if you don't want Google to know your location? Well, Google lets you opt out. Here's a link to know how to do just that:

http://bgr.com/2014/08/28/google-maps-location-tracking-opt-out/

Very recently, Google Maps has introduced a feature to actually let your contacts track your location. You can share your location with friends and family. All you have to do is keep the 'Location' or your GPS on, and click on the blue dot that shows your location on Google Map. You will see the menu from which you can share your location with the people you select.

Here are the screenshots:


I have just used the feature, so for the next one hour, my wife knows exactly where I am. If you are faking too much traffic because of which you are late for a meeting, be careful. People may just ask you to share your location. 

And spouses, sons, daughters, girlfriends and boyfriends, BEWARE :) !!!! Isn't this rather interesting? Readers, what do you think? Would love to know. Please do comment.

Friday, March 24, 2017

Google Baba Ki Jay - Part 1

Let me tell you a story I read when I was in the 3rd or 4th standard, probably in Chandamama the children's monthly.

A greedy man prays, does tapascharya, and pleases God. God appears before the man and asks him his wish.

"Var maango, vatsa", God says.

The man says, "I want to ask you a few questions before I wish for anything".

"Go ahead", God says.

"We are so small, so all that is in heaven must be bigger than here on earth?" God replies in affirmative.
So the man asks, "How much is your 1 kilo?"
"It is like million tons."
"And one acre?"
"Like a continent"
"And 1 litre"?
"Like one of your oceans."

Pleased, the man thinks for a while and says, "God, I am not greedy. I wish for just one acre of land, and only 100 rupees. Please grant me my wish."

God says, "Sure Vatsa, I will certainly grant you your wish. I will make the arrangements, and will be back in a minute." And he disappears!



Today, Google is like God. Omnipresent, watching you all the time, and with an answer to all your questions. Only one thing.....

Be careful what you ask for. Google will answer your questions, but it does not guess what is in your mind. The trick is in designing your query, trying out different keywords.

And for web designers and SEO professionals, it is designing their keywords and content that could match the query of the person searching the Internet. The real skill is in getting into the top 10 ranking on the first page that Google shows. For that you really have to work hard, and more importantly, get trained in Digital Marketing. At DGMC, we have a PG Diploma in Digital Marketing, a University of Mumbai course that trains you to be a professional Digital Marketeer. With practical sessions as well as theory and industry internship, this course will make you a complete Digital Marketing professional. Click here to know more about the course.

Till then, "Google Baba Ki Jay!!!"

(This series of posts will explore Digital Media, SEO, Social Media, and evolution of Internet and Internet based technologies)