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Electronic Media

In 1947, the first transistor was invented by William Shockley and in 1958, Jack Kilby invented the first IC or Integrated Circuit. These are arguably two of the greatest inventions of the twentieth century. These two inventions kickstarted the electronic industry and the result is for all to see. Today there is electronics in almost every facet of our life. From the time you are woken up by the electronic beep of your alarm clock to the time you crash out in the bed with the remote in your hand, electronics rules your life.  In his book 'The Medium is the Massage', Marchall McLuhan argues that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Meaning the medium itself becomes the message. He also writes about how modern media are extensions of human senses. It is very important that a student of electronic media should learn the medium itself as well as the message that can be broad