Monday, April 3, 2017

Google Baba Ki Jay Part 3

When a was a newbie web designer sooooo many years back, we used to be very excited when we counted so many 'hits' on our website. One of the first ever websites in India on trekking 'indiantreks.com' was made by me way back on 1998-99 when the Internet was so new. We used to do a lot of things to get in the top 10 in the search ranking, but at that time it used to be Yahoo and not Google.

The spiders used by search engines used to primarily look at 3 things:

1. The keywords in the metatags
2. The text in your page
3. The number of backlinks

We used many tricks to get into the top 10....

One was to have text and links in the same colour as that of the page. This kept the text hidden on the browser, but the spiders were fooled into thinking that the page had a lot of backlinks.

Second was to spam the meta tags with lots and lots of keywords, again for the spiders to take notice

I had paid Rs.3500/- to book the indiantreks domain, but as domains became cheaper, we used to book a lot of domains, make single page websites, each pointing to the target website, thus getting a lot of external backlinks.

All these methods were used by a lot of web masters and web designers. Today, it almost amounts to cheating. Google has seen to that.

Today, the key elements of an effective website

  • Appearance
  • Content
  • Functionality
  • Website Usability (including the website being VERY mobile friendly)
  • Search Engine Optimization

The most effective website will reflect best practices across all of these elements.

Please remember, Google's Penguin and Panda updates of their algorithms are now dynamic in nature, and the algorithms are constantly updated. The key to get a better ranking is NOT to use the tricks I have mentioned before, That will actually BLACKLIST your websites. There is NO magic button, no trick that Google doesn't know.

The only mantra that I can give is CONTENT, GOOD CONTENT and USEFUL, RELEVANT CONTENT. Ask yourself, is this what a visitor is looking for? If you by luck or by hard work do come into the first 10, but fail to keep updating your content, Google will automatically push you down in the ranks. And remember, it is an algorithm working. No one is personally responsible, except you, of course.

Google Baba Ki Jay!

Wednesday, March 29, 2017

Google Baba Ki Jay - Part 2

Big Brother Google is Watching You! All the time. How do you think Google gives you fairly accurate traffic information on Google Maps? Initially, Google Maps was used as just that - like a map. To find your way in an unknown place, or to know the distance between two places.

But some time in March 2012, Google developed an algorithm that measured the density of devices logged in to Google along with tracking the location based on GPS. So if you are logged in to Google on your mobile phone, tablet, or your computer or laptop, Google knows exactly where you are located.

This does raises privacy issues. What if you do not want to be tracked by Google? What if you don't want Google to know your location? Well, Google lets you opt out. Here's a link to know how to do just that:

http://bgr.com/2014/08/28/google-maps-location-tracking-opt-out/

Very recently, Google Maps has introduced a feature to actually let your contacts track your location. You can share your location with friends and family. All you have to do is keep the 'Location' or your GPS on, and click on the blue dot that shows your location on Google Map. You will see the menu from which you can share your location with the people you select.

Here are the screenshots:


I have just used the feature, so for the next one hour, my wife knows exactly where I am. If you are faking too much traffic because of which you are late for a meeting, be careful. People may just ask you to share your location. 

And spouses, sons, daughters, girlfriends and boyfriends, BEWARE :) !!!! Isn't this rather interesting? Readers, what do you think? Would love to know. Please do comment.

Friday, March 24, 2017

Google Baba Ki Jay - Part 1

Let me tell you a story I read when I was in the 3rd or 4th standard, probably in Chandamama the children's monthly.

A greedy man prays, does tapascharya, and pleases God. God appears before the man and asks him his wish.

"Var maango, vatsa", God says.

The man says, "I want to ask you a few questions before I wish for anything".

"Go ahead", God says.

"We are so small, so all that is in heaven must be bigger than here on earth?" God replies in affirmative.
So the man asks, "How much is your 1 kilo?"
"It is like million tons."
"And one acre?"
"Like a continent"
"And 1 litre"?
"Like one of your oceans."

Pleased, the man thinks for a while and says, "God, I am not greedy. I wish for just one acre of land, and only 100 rupees. Please grant me my wish."

God says, "Sure Vatsa, I will certainly grant you your wish. I will make the arrangements, and will be back in a minute." And he disappears!



Today, Google is like God. Omnipresent, watching you all the time, and with an answer to all your questions. Only one thing.....

Be careful what you ask for. Google will answer your questions, but it does not guess what is in your mind. The trick is in designing your query, trying out different keywords.

And for web designers and SEO professionals, it is designing their keywords and content that could match the query of the person searching the Internet. The real skill is in getting into the top 10 ranking on the first page that Google shows. For that you really have to work hard, and more importantly, get trained in Digital Marketing. At DGMC, we have a PG Diploma in Digital Marketing, a University of Mumbai course that trains you to be a professional Digital Marketeer. With practical sessions as well as theory and industry internship, this course will make you a complete Digital Marketing professional. Click here to know more about the course.

Till then, "Google Baba Ki Jay!!!"

(This series of posts will explore Digital Media, SEO, Social Media, and evolution of Internet and Internet based technologies)


Tuesday, February 14, 2017

I give you what you want!

I give you what you want, and I don't have the time, nor the inclination (pun intended) to think about what you, the society needs.

Like, I think you should also start thinking, instead of blaming me, the media, for all the unhappy, sad, evil, and all the wrongdoings in the society. Instead of brainlessly switching on channels and watching programs which insult, degrade, make fun of other people, and supposedly encourage superstition, maybe you should just go out, take a walk (pun intended again).

You think I should have some social responsibility, which I do agree. And I do give you programs that are beneficial to the society. But I have so many people working with me. You think all people who work for me should go hungry to bed? They don't deserve increments? They don't have family responsibilities and ambitions? Well, you are wrong. Being socially responsible cannot come at a cost of my family and my ambitions.

Like, I am the media. I am a business. I am here to make money, whether you like it or not. So I give you what you want. If you give me more TRP on TV Serials like Nagin, which you think is superstitious, despite the clear disclaimer, I am going to make more Nagins.

(Picture courtesy: http://static03.colorstv.com/0c7218304466166f0b9b56070d0d20b3_ls_l.jpg)

Like if you don't like it, please switch to some other programme or a channel, because I don't care about you as an individual. There are millions others who I have to worry about, who simply love to watch whatever I show. And they earn me the revenues.

Like, this is called the Uses and Gratifications Theory. Go ahead, read it online. Here's the link: https://en.wikipedia.org/wiki/Uses_and_gratifications_theory