Old media New Media 2 - The one's that changed the game
The Balance of Payment crisis in the 80's forced the Indian government to introduce several reforms opening up the economy and placing the country on the 'globalization' map. The 'Licence Raj' partly ended and several industries got a boost. The Information Technology and the Communication Technology got a further boost with the appointment of Mr. Sam Pitroda. The yellow coloured STD PCO's that dot every corner of the roadside around the country are because of Mr. Pitroda's vision. Apart from the parallel evolution of technologies in computers, Internet, cameras and mobile phones which converted the audiences into producers, three major 'events' are also responsible for the way we distribute digital content and communicate with each other in India. The first one was in 1990-91 when Gulshan Kumar, through his T-Series produced and sold audio cassettes at a fraction of the price at which they were generally sold. If I remember right, music cassettes