How effective are New Media campaigns?
Very briefly, the CNN Effect emphasizes on the effect of media on government policy decisions. There have been instances where wide coverage given by the media has partially had an effect on policy. However, the CNN Effect concept has generated a lot of debates and controversies. However, it needs to be seen how effective are the new media - blogs, Facebook, Twitter, etc. in having an impact on government policy. The Clinton - Lewinsky story was first broken in a blog and picked up by the media. However, the scaandal, if one may call it had little impact on Clinton's career. Back home, Shashi Tharoor's tweets led to his downfall, at least for the time being. The 'Pink Chaddi Campaign' was an equally sensationalist and radical campaign against a sensationalist and radical Muthalik. But what about real issues? What kind of issues are discussed on these new media and how many read them? Recently I got a lot of requests asking me to join the 'Save the Tiger' campa