Studies in Media

I had written about Digital India and also about Sam Pitroda.  Here's an article from Sam Pitroda himself.  Four critical things that make a Digital India possible today and challenges ahead  By Sam Pitroda This government's Digital India campaign is a welcome step in creating an India of the 21st century powered by connectivity, technology and the opportunity that such connectivity offers in terms of access, services and platforms for unleashing India's creative talent.  However, it is imperative to understand what it means to create a 'Digital India'. Such an effort requires an entire ecosystem of support and an apparatus for implementation that has to be developed and matured over a period of time. While the face of Digital India may be a website providing e-governance or connectivity between the citizen and the government, the thinking, vision and systems that produce this end product are implemented over several years.  And

Working in the media is certainly not for the faint hearted. There are deadlines. If you are dying, your boss would probably tell you to file the report and then die! The deadline remains. I have been speaking about this in my class, and have been trying to live by it for so many years now. You cannot keep your client waiting, and neither your audiences. My students had painted this line on the door of the classroom, and some students still call it the 'Deadline Room'. The news starts exactly at the time it is supposed to, a TV serial also starts when it is supposed to. No TV channel can show a screen asking the viewers to wait while a reporter is busy filing a report. A TV serial cannot wait till an edit is done. Its all done in clockwork precision. If you miss a deadline, you can be sure that you have lost your job. There are several things tied to this. When there is news at nine, millions of viewers and listeners are glued to the television set, or their radio for th

It is naive to think that you can hit upon the perfect research topic at the first go. Research can be a piece of cake, and you can have it, but you may not really be able to eat it! That's exactly why, instead of starting to work on the concept of a formula for a hit film, I decided straightaway to search for research done on the subject. That's why we do literature review anyway. And look what I found.... Instead of paraphrasing any of the texts that I found, I am directly going to copy-paste the relevant sentences and give links at the end of this post - Wikipedia style... Psychologist Professor James Cutting and his team from Cornell University in Ithaca, New York, analyzed 150 high-grossing Hollywood  films  released from 1935 to 2005 and discovered the shot lengths in the more recent movies followed the same mathematical  pattern  that describes the human attention span. The pattern was derived by scientists at the University of Texas in Austin in the 1990s who stu

शोखियों में घोला जाये फूलों का शबाब उस में फिर मिलाई जाये थोड़ीसी शराब होगा यूँ नशा जो तैय्यार वो प्यार है Mix the radiance of flowers. Then add a small measure of liquor. The state of giddy stupor That you get from all the above Is what we call love. For a full and a beautiful translation of the whole song, you must visit   http://songtranslationsbyme.blogspot.in/2011/08/shokhiyon-mein-ghola-jaye-translated.html  by Shivani Mohan. Amazing translations of all those beautiful songs we are fond of) These are the lyrics of a song from the Hindi film, Prem Pujari. But then we know that love is not so simple as that, isn't it? But why am I talking about love? Well, if love could have a formula, why not films? Just suppose there was a formula like H2 + O = H2O everyone would make a hit film. No one would be worried about giving a flop and losing a lot of money. This is exactly what a guest, a complete system's man, said the other day in my office. He was completely conv

Blame it on Sam Pitroda We have all become isolated, independent units, hiding behind the cool, smooth glass surface of our monitors and mobile phones. We are connected to the society only when these devices are connected to a network. Otherwise, we are alone, lost in our own world, concerned with only the self, becoming narcissists. We are prone to exposing our thoughts, feelings, life events, loves, hates, and joys online, on social media sites. We measure our quality of living on how many 'likes' our Facebook status acquires, or how many 'hits' our websites get.We are exposing ourselves to the extreme, to the point of obscenity. We find ecstasy in communication. This is what Jean Baudrillard and other philosophers say. Neil Postman also says that we have become 'technophiles' and overdependent on technology to point of thinking that our day cannot start without reading whats on WhatsApp or other social media. Robin Jefferey call us the 'mobile nation

Software A Windows PC 386, with 120 MB Hard disk and 4 MB RAM. Even my mobile phone is at least 3 times faster than the first PC I owned. What software could possibly run on that ancient PC? Well, you will be surprised to know, a lot many. I bought my first PC to start my own business in graphic designing. If I remember right, I used CorelDraw 3 and Pagemaker 4 for my designs. And I did not have a colour monitor. It was all done in black and white and we used to use a colour chart to specify the colours that had to be printed. I used to mostly deal with a lot of screen printers, so the designs required mostly spot colours. There was, of course no Internet, and we used to refer to design books for ideas and Pantone Colour charts for colour combos. Surprisingly, CorelDraw and Pagemaker, both used to run very smoothly on that PC with 4 MB RAM. Then came something called AGP card - Accelerated Graphics Port, which changed everything. It was a card which had to be inserted into the P

Social Media When Facebook was launched in 2004, I had started teaching in the Department Communication and Journalism, at the University of Mumbai. I remember my first lecture. I was afraid that I would embarrass myself. I had never faced a bunch of 20 youngsters together in my life. But I suppose the lecture went off well, because the then Head of the Department, Dr. Sanjay Ranade, did ask me to continue! My students and I used to communicate with each other using Yahoo Groups, and Orkut. Remember Orkut? I am sure at least some of you do. It was fun, being on Orkut, creating groups, and interacting with so many friends. I know my students used to gossip a lot about the faculty. It was a lot of fun, and the first social media that we really used, apart from the Yahoo Groups, usually for exchange of notes and announcements. We were not used to blogging much. I did start a few blogs, but was never really consistent till I have started writing everyday on this blog for the last 2