Tuesday, February 14, 2017

I give you what you want!

I give you what you want, and I don't have the time, nor the inclination (pun intended) to think about what you, the society needs.

Like, I think you should also start thinking, instead of blaming me, the media, for all the unhappy, sad, evil, and all the wrongdoings in the society. Instead of brainlessly switching on channels and watching programs which insult, degrade, make fun of other people, and supposedly encourage superstition, maybe you should just go out, take a walk (pun intended again).

You think I should have some social responsibility, which I do agree. And I do give you programs that are beneficial to the society. But I have so many people working with me. You think all people who work for me should go hungry to bed? They don't deserve increments? They don't have family responsibilities and ambitions? Well, you are wrong. Being socially responsible cannot come at a cost of my family and my ambitions.

Like, I am the media. I am a business. I am here to make money, whether you like it or not. So I give you what you want. If you give me more TRP on TV Serials like Nagin, which you think is superstitious, despite the clear disclaimer, I am going to make more Nagins.

(Picture courtesy: http://static03.colorstv.com/0c7218304466166f0b9b56070d0d20b3_ls_l.jpg)

Like if you don't like it, please switch to some other programme or a channel, because I don't care about you as an individual. There are millions others who I have to worry about, who simply love to watch whatever I show. And they earn me the revenues.

Like, this is called the Uses and Gratifications Theory. Go ahead, read it online. Here's the link: https://en.wikipedia.org/wiki/Uses_and_gratifications_theory