Friday, April 24, 2009

Electronic Media

In 1947, the first transistor was invented by William Shockley and in 1958, Jack Kilby invented the first IC or Integrated Circuit. These are arguably two of the greatest inventions of the twentieth century. These two inventions kickstarted the electronic industry and the result is for all to see. Today there is electronics in almost every facet of our life. From the time you are woken up by the electronic beep of your alarm clock to the time you crash out in the bed with the remote in your hand, electronics rules your life. 

In his book 'The Medium is the Massage', Marchall McLuhan argues that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Meaning the medium itself becomes the message. He also writes about how modern media are extensions of human senses.

It is very important that a student of electronic media should learn the medium itself as well as the message that can be broadcast through the medium.

The Department of Communication and Journalism, University of Mumbai has started a new post-graduate degree - MA in Electronic Media. This is a comprehensive course which will train the students to create content for the television, radio, films and mobile phones. The course will also teach the students how to create content for the internet and also to create interactive CD-ROMs.

MA in Electronic Media is a comprehensive course covering Communication and Media Theory, Global Electronic Medium, Writing, reporting and editing skills, Programming in C, HTML, JavaScript, PHP, Production for Television and the Radio, Content creation for the Internet including web designing and also multimedia production and programming which will include Flash, Director and also an introduction to 3D animation. These topics will be covered in the first three semesters. The fourth semester will be an exciting 'convergence' projects where the students will be required to write and produce content for all the electronic media - television, radio, CD-ROMs, Internet and Mobile phones & iPods.

You can have a look at the curriculum here: