In his book 'The Medium is the Massage', Marchall McLuhan argues that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Meaning the medium itself becomes the message. He also writes about how modern media are extensions of human senses.
It is very important that a student of electronic media should learn the medium itself as well as the message that can be broadcast through the medium.
The Department of Communication and Journalism, University of Mumbai has started a new post-graduate degree - MA in Electronic Media. This is a comprehensive course which will train the students to create content for the television, radio, films and mobile phones. The course will also teach the students how to create content for the internet and also to create interactive CD-ROMs.
You can have a look at the curriculum here: