Karlo Duniya Mutthi Mein - Part 2
When I bought my first CD Writer, it cost me a whopping Rs.16000. Again, when I bought my first DVD Writer, it cost me Rs.8000/-. The cost of blank CDs used to be about Rs.125/- when CD Writers came into the hardware market. The blank DVDs used to cost about Rs.50/- for the 4.3 GB capacity. What is a CD or a DVD? A piece of plastic? Today they are cheap, and if you buy in bulk, you may get CDs/DVDs for as low as Rs.5. Then why do the audio and video DVDs and VCDs cost more than a 100 bucks? Since I was in the business of content creation, I do know that it is not the blank CDs or DVDs, but the content that goes into them. I also understand the distress of original content developers when they see their content getting pirated. But more about piracy and media economics in another post on another day. In March 2007, when the MRP of movie CDs and DVDs were above Rs.100 at least, Moser Baer launched 101 film titles. The cost of VCDs was Rs.28, and that of DVDs was Rs.34! This was quit