Studies in Media

Only the fittest will survive. So said Charles Darwin. And how true it is in today's world! With the world going digital, it is important for every professional to learn multiple skills and be able to produce content for multiple media, be it for the print, television, radio, computers or mobile phones. If you work in a corporate house, you should be able to put together a good presentation and also be able to work on a spread sheet. If you are in advertising, you need to understand Photoshop, CorelDraw and Powerpoint to present your work to your clients. As a journalist, you should be able to produce content for all the media. In short, one has to be a multi-skilled individual to survive. I have been fortunate to have worked with all the media in one capacity or the other. I got introduced to computers in 1991 and immediately got addicted to them. The past 18 years has been an exciting roller-coaster ride for me and my computer(with several upgrades) and I do call myself a multi-t

In 1947, the first transistor was invented by William Shockley and in 1958, Jack Kilby invented the first IC or Integrated Circuit. These are arguably two of the greatest inventions of the twentieth century. These two inventions kickstarted the electronic industry and the result is for all to see. Today there is electronics in almost every facet of our life. From the time you are woken up by the electronic beep of your alarm clock to the time you crash out in the bed with the remote in your hand, electronics rules your life.  In his book 'The Medium is the Massage', Marchall McLuhan argues that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Meaning the medium itself becomes the message. He also writes about how modern media are extensions of human senses. It is very important that a student of electronic media should learn the medium itself as well as the message that can be broad