Sunday, April 26, 2009

The Multi-tasking Professional

Only the fittest will survive. So said Charles Darwin. And how true it is in today's world!

With the world going digital, it is important for every professional to learn multiple skills and be able to produce content for multiple media, be it for the print, television, radio, computers or mobile phones. If you work in a corporate house, you should be able to put together a good presentation and also be able to work on a spread sheet. If you are in advertising, you need to understand Photoshop, CorelDraw and Powerpoint to present your work to your clients. As a journalist, you should be able to produce content for all the media. In short, one has to be a multi-skilled individual to survive.

I have been fortunate to have worked with all the media in one capacity or the other. I got introduced to computers in 1991 and immediately got addicted to them. The past 18 years has been an exciting roller-coaster ride for me and my computer(with several upgrades) and I do call myself a multi-tasking individual. I teach at the Department of Communication, University of Mumbai and try to share whatever skills I have learnt over the years, with my students. 

I am going to visualise different scenarios in a variety of professions and talk about the skill-sets required by professionals in today's world and may be the future.