Sunday, September 11, 2016

Just an MBA does not make a manager in Media and Communication sector

We say this again. To be successful in manager in the media and communication sector, a management training program should also have creative courses in the curriculum. Citing from the article below, Excel Sheets don't make successful media products, at the same time, artistic brooding also doesn't. There has to be a balance of both to make a successful film.

"Industry insiders, admittedly those on the creative side, say the MBAs running studios do not understand story, script, or screenplay. So they play safe by signing on the biggest star they can. That done, they get the director the star wants. And then they look around for a script. If the movie fails, they can always say it is not their fault, after all, they did get the most saleable star."

Do read up folks, you will understand why our PGDM Media and Communication is the best program you can join for a managerial position in the Media and Communication sector….

http://www.hindustantimes.com/bollywood/is-bollywood-in-the-middle-of-a-crisis/story-InpjeWErrwRJJZwswUcdEK.html