The jio Bomb

-
The Reliance's jio Bomb has burst. In the aftermath, it will be interesting the watch the game being played out by the mobile companies in the market, and in the quality of their services. Reliance's disruptive strategies are certainly not new. It has been a game changer in the past too. My earlier post Karlo Duniya Mitthi Mein -Part 3 gives the basics of Reliance's predatory pricing method to cause disruption.

There will no doubt, be an initial orgy of downloads using the free 4G services. But when the dust settles down after the free internet offer, the realities will take over. This launch could erupt into a price war, but what will be really interesting to watch is the effect it will have on the delivery and consumption of media content. The communication culture in India has been in a constant mode of adapting to newer technologies, with the cell phone winning hands down across the country. Today, the maximum growth in the media sector is in the mobile content segment - in terms of revenue and also content delivery. More and more content is delivered and consumed on mobile phones.

The 3G services in the country could never get over their teething problems, but with this 4G war being played out, let's hope that we get the speeds and bandwidth that have been promised by the operators. Media students and professionals, from the fields of journalism, entertainment, as well as media management will have to be alert and watch the story as it unfolds in the next few months.

Comments

Post a Comment

Popular posts from this blog

The Pandit and the Boatman - Theory and practical knowledge

-
Image
I suppose everyone knows about this story of the Pandit and the Boatman from Kashmiri folklore. No? Well, here it is... Once a Pandit hired a boat to cross a river. Bored, he asked the boatman whether he had read the Upanishads. When the boatman replied in negative, the Pandit said that he had wasted his life. With every such question, the Pandit kept saying how the boatman had wasted his life. Suddenly, the boatman asked the Pandit if he knew swimming. The Pandit replied that he had read all the books about swimming. The boatman replied, "Then you better put what you read into practice because the boat is sinking!" The river water had risen and it was raining heavily by now. Needless to say, the Pandit started drowning. The boatman said, "You have wasted all your life by just reading about swimming. You should have also practiced." (Image Source: https://i.ytimg.com/vi/jc8XyK2bPgI/hqdefault.jpg) Though theoretical knowledge is immensely valuable, it i
Read more

Karlo Duniya Mutthi Mein - Part 3

-
Image
The Internet was launched in India in 1995. Interestingly, India's mobile services were also launched in the same year. When I got my first mobile phone in 1997, it was a heavy walkie-talkie like machine, which, had to be held in the hand, for the fear of tearing away my pocket.! The outgoing call rate, when I got my mobile was about Rs.12 outgoing and Rs.6 incoming! We had a second-to-second billing plan too. It used to be very funny, with people making as short a call as possible to avoid hefty phone bills. I remember, I had a client who would ask me if I was calling from my mobile, and if I answered yes, would immediately cut the line and call be back from his landline. It was convenient to own a mobile, and it was also a status symbol, but it was damned expensive. In 2003, Reliance launched its CDMA technology based mobile services, after laying out 80000 kms. of fibre cables across the length and breadth of the country. Everywhere you went, you could see the Reliance work
Read more

The Language of Films 1 - Low Angle Shot

-
Image
"For every face you see on the screen, there are hundreds that work behind it. And those are more stable professions."  Films are not just a source of entertainment and time-pass, they allow us to escape from the real world even if for some time, they provide us knowledge and information, make us nostalgic, help in companionship and conversation building, and release tension. Films have their own language, film making is an art, but a film is also a result of hard work, planning, and sweat and blood. To make a film, one should understand the Language of Film. As film makers, we use a language that not only tells a story, but we also create a product which could have a profound impact on the audiences. We tell our stories in a language that the audience may not understand, but certainly FEEL.  Let's consider the Low Angle Shot. The dictionary(dictionary.com) meaning is as follows: low-angle shot[ loh-ang-guh l ] noun (in motion pictures or photography) a
Read more